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Strategy

Your first automation project should be boring

The exciting project is the wrong place to start. Pick the dull, high-frequency one that proves the plumbing works.

March 25, 2026
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6 min
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Strategy
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The temptation to start big

When a roadmap is approved there is pressure to begin with the item that justified the budget. It is the most visible, the most discussed, and usually the most complex.

It is also the worst possible first project. Complexity early means a long stretch with nothing working, during which enthusiasm decays and the people who were sceptical get quietly confirmed.

Momentum is a real asset in these programmes, and the fastest way to build it is to finish something.

What makes a good first project

High frequency, low stakes, and few dependencies. Something that happens many times a week, where an error is cheap and reversible, and which does not require three vendors to cooperate.

It should also be genuinely useful. A demonstration nobody needed teaches you nothing about whether the approach works in your business.

Estimate follow-up, intake routing, and scheduled reporting all fit this shape. None of them are exciting. All of them return time immediately.

What you are actually testing

The first project is as much about the plumbing as the outcome. Can you get data out of that system. Does the API behave as documented. Who has admin rights and are they available. How does your team actually respond to a change in their workflow.

Those answers reshape every subsequent estimate. Discovering that a platform only exports nightly is a minor detail in a small project and a catastrophe in a large one.

Better to learn it while the blast radius is small.

Sequence by payback, not by ambition

Order the roadmap by return against effort and the boring items rise to the top on their own, because they usually have the best ratio.

The ambitious project stays on the list. It just moves behind the work that funds it and de-risks it, and it is frequently cheaper by the time you reach it because the integration it needed already exists.

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