The problem, the approach, and what shipped.
No vanity metrics. Just what the business was dealing with, how we approached it, and what exists now.
- 15
- Engagements written up in full, including the ones where we argued against the build
- 4
- Services represented, from a two-week assessment to a full product build
- No logos
- Every study explains the problem and the decision, not the client badge
How to read these
What every case study on this page covers
The format is deliberate. A case study that only lists what shipped tells you nothing about whether it should have been built.
What we walked into
The situation as it actually was, including the assumptions nobody had tested.
What the evidence said
What we measured, and where it disagreed with what everyone believed.
What we recommended
The decision, the reasoning behind it, and what we advised leaving alone.
What happened next
What shipped, what changed, and what it cost to get there.
Every engagement
Filter by the service that delivered it
Assessments sit alongside builds on purpose. Both are work we were paid to do, and the assessments are often the more useful read.
15 results
Custom Software · Website operations platform
The Hub
One place to see every WordPress site they run: PHP version, firewall status, plugins, Core Web Vitals, and DNS records they can edit without leaving the page.
ReadCustom Software · Booking software
Appointment Scheduling
Online booking for auto repair shops that reads real availability out of their shop management software, drops onto any site with one script tag, and lets customers reschedule without creating an account.
ReadCustom Software · Reporting dashboard
Client Reporting
A focused dashboard that shows clients what is happening with their Google Ads, so the account team stops rebuilding the same report every month.
ReadCustom Software · Training platform
MMC University
A training platform where courses are built from uploaded video, assigned automatically by job title and location, and tracked to a pass or fail that the team hears about.
ReadCustom Software · Training platform
OMNI University
The same training engine deployed for a brand that needed learning to feel like part of the product: upload video, build the assessment, assign by role, and track who passed.
ReadCustom Software · Agency operations platform
Agency Aviator
The single source of truth an agency had been trying to keep in spreadsheets: every client, what they actually bought, when they were last met with, how happy they are, and where they sit on a map.
ReadAI & Automation Assessment · Operations assessment
The AI Receptionist That Should Not Have Been Built
A contractor arrived ready to spend six figures on an AI phone agent. The assessment found call handling was not where the money was going, and redirected the budget at three problems that were.
ReadAI & Automation Assessment · Operations assessment
The AI Platform They Were Already Paying For
A firm scoped a bespoke AI document platform to read everything clients sent them. The assessment found three form types carried most of the volume, and that a feature they already licensed handled part of the rest.
ReadAI & Automation Assessment · Operations assessment
The Replacement That Was Not The Problem
An operator had budget approved to rip out and replace their dispatch platform. The assessment found the platform was not the failure point, and that replacing it would have destroyed six years of operating history.
ReadAI Systems & Agents · Reputation automation
The Review Replies That Sound Like Someone Local
An agent system that answers Google Business Profile reviews in the voice of the location it belongs to, publishes the positive ones on its own, and never posts a word to an unhappy customer without a human choosing it.
ReadAI Systems & Agents · Content platform
Nine Hundred Blogs A Month, Without The Prompt Grind
A multi-agent writing system that replaced a team copying prompts into a chat window roughly nine hundred times a month, with two quality gates that send failing drafts back to be rewritten before a human ever sees them.
ReadAI Systems & Agents · Revenue operations
The Account Manager Who Never Forgets To Check In
Agents working from each account manager inbox that notice which clients have gone quiet, pull the relevant CRM context, and send a check-in that reads like the person whose name is on it.
ReadAI Systems & Agents · Marketing intelligence
The Ads Audit That Runs Every Morning
An agent platform that reads Google Ads performance daily and returns specific recommendations on negative keywords, geography, headlines and descriptions, and the landing page each ad actually points at.
ReadWorkflow Automation · Process automation
The Ticket Queue That Routes Itself
Intake, assignment, and every client update automated around the ticketing platform they already owned. One person stopped being the router, and nobody had to write a status email again.
ReadWorkflow Automation · Sales operations
From Signature To Kickoff Without A Handoff
A signed agreement now starts onboarding on its own: tasks assigned, the client updated at each step, the kickoff call scheduled against real calendars, and a portal where they hand over access without an email thread.
ReadFind out what should actually be built.
Start with an assessment. We walk your business end to end and show you where automation and AI pay off, ranked by what they are worth.